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By August 2007, complications prevented him from working at all — possibly forever.Joseph describes his mental state after yet another stint in rehab: “I’m moping, pretty much, and right around Christmas time I decided, you know, I’d better get my butt in gear and find something I can do from home.

This is what the Internet Marketer is after when they sell you a book.

It operates out in the open — with poorly designed websites, tacky infomercials, and outrageous claims designed to scare off the wary and draw in the curious, desperate, and naive.

The Internet Marketer positions himself as a marketing "guru" with a product or coaching services guaranteed to generate income.

Bacak — whom Jones had nicknamed "Ball Sack" — began promoting a free newsletter on his Facebook page (a "7 value"). There are a number of ways to find potential marks: the sale of loss leaders like throwaway books or DVDs, ads on Facebook or The Huffington Post, Google Ad Words, infomercials, and even media appearances on news programs — or Oprah.

As Jones wrote on his blog at the time, "in the land of The Ball Sack: FREE! Once an unsuspecting consumer buys a product, they’re trapped: they’ve become a lead.

Joseph hoped that, if he didn’t survive the infection, this source of income would be a lasting gift to his family.