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Men’s photos are most effective when they look away from the camera and In terms of getting new messages, the My Space shot is the single most effective photo type for women.
All my bar charts are zeroed on the average picture. One of the first things we noticed when diving into our pool of photos is that men and women have very different approaches to the camera.
An interesting caveat here is that a six-pack does seem to have a short shelf life: the effectiveness of the “abs pic” decreases sharply with age..
For a 31 year-old ab shower, that ratio has regressed to much closer to the average.
No change: it’s still the best shot; better, in fact, than straight-up boob pics (more on those later). The male “Ab Shot” has the same reputation as the My Space Shot — it’s an Internet cliché that supposedly everyone thinks is only for bozos.
To wit: a journalist was visiting our office recently, and when we told her we were researching user photos, the first thing she said was “please tell me people hate it when guys show off their abs.” We hadn’t finished running the numbers yet, so we confidently reassured her that people did. Of course, there is some self-selection here: the guys showing off their abs are the ones with abs worth showing, and naturally the best bodies get lots of messages.
from the camera is the single worst attitude a woman can take.